EXPERIENCE
Social Media and Brand Manager                                                                                                                                                  March 2009-Present

Dr. Jessica Wu                                                                                                                                                                                                            Los Angeles, CA

• Promote Dr. Wu’s brand (boutique dermatology practice, Beauty/Health book Feed Your Face, Dr. Jessica Wu Cosmeceuticals skin care line) through various media outlets
• Twitter Profile Management: Create content, develop & execute contests/giveaways, engage with followers & build relationships by actively responding & encouraging interaction
• Blog Management: Develop topics through research and brainstorming, create and manage relevant monthly calendars, coordinate and execute giveaways with other brands
• Print and Television P.R.: schedule interviews, fact check and proofread, prepare necessary materials for film, submit images (Glamour,“Extra,” “Good Morning America,”)
• Provide monthly analytical reports on social media practices and results with insightful suggestions for improvement. Monitoring competitors to keep abreast of trends
• Book Promotion: Event planning, buzz generating, YouTube videos, continuing visibility
• Work with diverse, high profile clientele with professionalism, tact and privacy

Executive Board Member/Social Media Manager                                                                                                           August 2008-Present

Thinking About Tomorrow, a 501(c)3 Non-Profit Organization                                                                                Los Angeles, CA/Athens, GA

• Manage all social media outlets (Twitter, Facebook, Instagram, Pinterest) to increase brand awareness, promote events and form local and worldwide beneficial relationships
• Event Planning: Coordinate all facets from conception, venue choice, legal licenses, execution and promotion. Raised over $40,000 to help LAUSD with annual Halloween Spooktacular and New Year’s Eve events over last two years.
• Spearhead new campaigns to generate sponsorships resulting in support from the Dodgers, Panera Bread, Trader Joes, Lululemon, YoVenice, LAWeekly, USPS, REI and others
• Develop programs and projects that promote the organization’s mission: the School is Cool attendance program partnership with LAUSD and Back to School providing school supplies to LAUSD foster children,

Health Assistant                                                                                                                                                                    September 2007-March 2009

Planned Parenthood Los Angeles                                                                                                                                                                   Santa Monica, CA

• Organization representative: Lobbied in Sacramento, appointed to electronic medical records development board, community liaison for clinic open houses and fundraisers

• Office management assistance: training, bookkeeping, clinical trial planning, medical records

EDUCATION

Indiana University                                                                                                                                                                                          Bloomington, IN

BA Biology, Minor Journalism with Marketing Focus                                                                                                                       May 2007

Kappa Delta Sorority (PR Chair), Sailing Club, Habitat for Humanity, Waitress 30 hours/week

SKILLS

Excellent Communicator and Connecter, Word/Excel/PowerPoint, WordPress, Self-Starter (learning SEO), Creative and Analytical, Fundraising, Marketing, Meticulously Organized, Prioritizing